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About Jayne Cravens

picture of Jayne Cravens in 2008
Jayne is an internationally-recognized professional in public and press relations, marketing (from grass roots to international efforts), volunteer management, corporate community relations and online communications for mission-based organizations (not-for-profit organizations [NPOs], non-governmental organizations [NGOs], civil society, and public sector organizations [government departments, schools and related initiatives]). A citizen of the USA and a native of Kentucky, she has lived in Germany since February 2001.

She launched this web site in January 1996. She's been active on the Internet since 1993.

 
 
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    The Jayne Blog, updated regularly
    provides notices on when this site is updated,
    as well as announcements and new resources.
    The RSS feed address for the Jayne Blog:
    http://blogs.forumer.com/rss.php?u=jcravens
    Or, just click on the icon for the RSS reader
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    Subscribe to Tech4Impact, my free monthly email newsletter to help nonprofits / NGOs / civil society get the most out of computer and Internet technology.

     
     
    My blog on MySpace (every user gets one)
    focuses specifically on volunteerism / civic engagement
    for MySpace users (most are in their teens or 20s).
    The RSS feed address for My blog on MySpace:
    http://blog.myspace.com/blog/rss.cfm?friendID=38885498
    Or, just click on the icon for the RSS reader
    that you use:
    MyYahoo Yahoo! Reader      Google Reader or Homepage
    Subscribe with Bloglines           Subscribe in Rojo
    Add to Technorati Favorites!      Add to Pluck
    Subscribe in NewsGator Online      

     
    Launched on 4.January.1996, the Coyote Communications site is designed to be quick to download and accessible by most Internet users, regardless of browser type, operating system software, computer type, monitor type, or Internet connection speed. Why leave anyone out?

     
    contact me

  •  
    United Nations Development Programme (UNDP)
    National Area-Based Development Programme (NABDP)

    From March 1 through most of August 2007, I was in Kabul, Afghanistan to serve as Communication and Reporting Advisor for the National Area-Based Development Programme (NABDP), a program administered by UNDP that supports the Ministry of Rural Rehabilitation and Development (MRRD) in Afghanistan. I was happy to return to my former employer, UNDP, but I was ecstatic to have the opportunity to work in a country in which I have been interested since the 1990s. Among my many communications responsibilities was updating the MRRD/NABDP web site and creating an NABDP Flickr account, with most photos provided by various ministry staff members. I also developed a presentation/training for staff on taking photos.

     
            
     
     
     

     
     
     

     
     
     

    Independent Consultant
    Jayne has supported numerous organizations as an independent consultant regarding outreach, community-building and organizing, issue-based advocacy, volunteer management, capacity-building, organizational management, and fund-raising. Most recently, she developed a strategy for the development of an online forum for the ATSTAR program, and to encourage hundreds of educators dispersed throughout the USA who have received the ATSTAR training to use such. In 2005, she authored "Communication Is the Key: Keep Connected to Volunteers" as part of Everyone Ready , a volunteer management staff development plan for national organizations, through Energize, Inc.; and evaluations for national and international organizations (the American Red Cross, Catholic Charities, Planned Parenthood, the Humane Society US, American Lung Association, AARP, National Kidney Foundation, and the US Army) regarding the effectiveness of their web sites per volunteer recruitment, involvement, advocacy, and support (also through Energize, Inc.). Also in 2005, she created a module regarding effectively involving volunteers for UNESCO's Multimedia Training Kit, for trainers working in telecenters, community radio, and other ICT4D initiatives, based on her research and volunteer management activities through the UNITeS initiative. Her web site materials are cited in numerous publications by international development organizations, including the 2004 document/proposal E-government Implementation in Lithuania, published by the Kaunas University of Technology Institute of Europe and the UN Online Network in Public Administration and Finance (UNPAN); USAID's Bureau for Global Health newsletter (January 2002); and World Disasters Report 2001: Focus on Recovery by the International Federation of Red Cross and Red Crescent Societies. Before joining UNV/UNDP (see below), her work was cited in the UNDP Gender in Development Programme's Learning & Information Pack: Information, Communication & Knowledge-Sharing, published in 2000 (one of the first UNDP documents addressing this topic).

    She also undertakes numerous pro-bono assignments for organizations and activities she feels passionate about, most recently:

    • as an online mentor for the Young Caucasus Women Blog Project, for small group of young women from Armenia, Azerbaijan and Georgia living as exchange students in the USA. January - March 2006.

    • as an online moderator of the Volunteers and Technology" online forum for TechSoup.org, an organization that helps nonprofit organizations regarding computer and Internet technology. Part of CompuMentor.org. 2002-2006.

    • as an advisory board member for the Aid Workers Network, providing information about board governance and nonprofit management to the organization behind the forum, as well as a frequent poster to the forum to answer questions about volunteerism and civil society capacity-building. 2004 - 2006

    You can read a list of her own experiences as a volunteer and her thoughts on volunteer motivations, volunteer management and volunteerism in general.

    You can also read about her fee-based communications services, and "What's Interesting To Me These Days", a list of my current professional priorities -- issues that she's actively researching, reading and writing about.

     
            

    United Nations Volunteers Programme (UNV)/
    United Nations Development Programme (UNDP)

    From February 2001 - February 2004, Jayne was the Online Volunteering Specialist at UNV, part of UNDP, in Bonn, Germany, helping to build the capacity of staff and UN Volunteers to involve online volunteers, revamping and directing the UNV-managed Online Volunteering service (formerly at NetAid), and assisting UNV in using the Internet to effectively manage onsite UN Volunteers and to build community among former UN volunteers. She was also part of UNITeS, the United Nations Information Technology Service, an initiative of UN Secretary General Kofi Annan that promotes volunteerism as fundamental to information and communications technologies for development (ICT4D). Contributions to UNITeS she is especially proud of: creating and maintaining the UNITeS Knowledge Base, including the publications Handheld computer technologies in community service/volunteering/advocacy and Volunteers: Essential to ICT projects in developing countries, as well as coordinating the profiling of all UN Volunteers engaged in ICT4D activities. Jayne advised UNV regarding volunteer management issues and volunteer center development in developing countries, and was responsible for the content and volunteer coordination for UNV's first-ever online events, including a live web cast featuring Tim Burners Lee.
     
            

    Virtual Volunteering Project
    From December 1996 - January 2001, Jayne directed the internationally-recognized Virtual Volunteering Project, which encouraged and assisted agencies in the development and success of volunteer opportunities that can be completed via home or work computers and the Internet, and helped agencies use the Internet to manage all volunteers and connect with volunteer management resources. This included creating the most comprehensive information available, on or offline, regarding online mentoring programs and best practices, and engaging in the first ever research regarding online volunteering.
     
            
    Jayne also has done numerous workshops/trainings and led panel discussions for various organizations, and for international, national and major regional conferences on a variety of topics, many of which are covered in the materials on the Coyote Communications' site or on the Virtual Volunteering Project web site.

     
            
    In March 2003, Jayne, still officially a resident of Austin, Texas, was a co-winner of the Dewey Winburne Community Service Award, presented at a special ceremony in Austin, Texas, at the conclusion of the Texas Interactive Media (TIM) Awards Ceremony. Dewey Winburne served as one of the original co-founders of what is now known as the SXSW Interactive Festival (one of Jayne's favorite events), and the teaching of multimedia skills to teenagers, particularly teens of low-income and minority descent, was also a great passion in Dewey's life. The Award named in his honor "celebrates the vision that technology is society's most effective tool to level the playing field between the haves and the have nots." Jayne is beside herself at this recognition -- it is something all the more special because it came from the city she still considers her home.

     

    Jayne was named one of the Top 25 Women of the Web in 2001 by the San Francisco Women of the Web. She's still wondering when someone will send the "just kidding" e-mail.
     
     
            
    She has published papers in these academic and professional journals:  
    She has published articles in: Her work has been cited in several books and other publications, including Beyond Police Checks: The Definitive Volunteer & Employee Screening Guidebook by Linda L. Graff, and What We Learned (the hard way) About Supervising Volunteers by Jarene Frances Lee and Julia M. Catagnus, published by Energize, Inc.

    See a comprehensive list of her volunteer-related resources.

     
            
    Jayne has been a guest lecturer or featured speaker, both onsite and online, for classes at the Lyndon B. Johnson School of Public Policy at the University of Texas at Austin, for Volunteer Program Planning and Evaluation, a graduate-degree program at the University of North Texas, 2001, 2003 and 2004, and most recently, for SOCW 6355: Advanced Use of Information Technology in Human Services, a Master's Degree-level class at the University of Texas at Arlington School of Social Work, February 2007. She can develop university-level curriculum relating to her areas of expertise and deliver such online or onsite.

     
            
    Jayne regularly contributes to various civil society/mission-based-organization-related online discussion groups, such as the AidWorkers Network. She is the top contributor (most answers voted "best") on the Yahoo!Answers Community service and among the top five on Yahoo!Answers Careers & Employment/Government & Non-Profit.

            
    Jayne has engaged in a variety of volunteer activities, including serving on advisory boards for international and state organizations. See more detailed information about her volunteer-related resources and activities

            
    In October 2005, Jayne completed the requirements for a MSc in Development Management (how to start, manage and sustain human, community and institutional development initiatives) at Open University, with the submission of her final research project (which, shockingly enough was not on volunteerism but, rather, on theater as a tool for development). You can read about development topics of particular interest to her.

    She received her B.A. in Journalism (with minors in both theater and history) from Western Kentucky University. In 2005, she passed the initial level exam in the Diplomas de Español como Lengua Extranjera (DELE) (certification for basic abilities in Spanish), and is currently studying for the next level. She completed the following classes that are part of the Professional Certificate for Nonprofit Management (in the first year it was offered), San José State University (California): Fund Raising, Board Governance & Leadership, Financial Management, Human Resources, and Strategic Planning & Needs Assessments. She has also been trained in planning and evaluation by Pacific Institute for Research & Evaluation (PIRE).

     
            

    Jayne is a member of
        the Honorable Order of Kentucky Colonels, promoting "Kentucky's opportunity,
    heritage, history, and entertainment."
      picture of Jayne Cravens in 2001 in a tower of La Sagrada Familia in Barcelona
     
            
    Jayne finds it fascinating to talk about herself in the third person...

     
            
    As part of the Charles A. Dana Center, which was home to the Virtual Volunteering Project from 1998 through 2000, Jayne researched and developed these online resources:

     
            
    From February 1995 to April 1996, Jayne was the internal communications manager at Joint Venture: Silicon Valley Network (she built the original JV Web site and those of most of its 13 affiliated organizations in 1995). She lived in the San Francisco Bay Area for six years before moving to Austin, Texas in Fall 1996. She has also worked at Maxtor Corporation, managing this Fortune 500 company's community giving program and employee volunteer program; the star-studded and internationally-acclaimed Williamstown Theatre Festival (NYC & Massachusetts), where she was Publicity Director (1990); and the Tony-Award winning Hartford Stage Company, where she also worked in public and press relations (1988-1990). She worked in publicity for the Capital Arts Center in Bowling Green, Kentucky, and was publicity director for WKU's children's theater series in the Fall of 1987. She began her professional career as a journalist writing for the Henderson Gleaner, in her hometown in Kentucky, followed by the College Heights Herald at Western Kentucky University.

     
            
    Career Women's Up Close & Virtual profiled Jayne in 1998. In May 2001, Jayne blabbled endlessly to the folks at Tech Ranch, a nationally-syndicated radio program, which featured her for an entire week. And Jayne recently found an interview she did for the Chronicle of Philanthropy that she has no memory of whatsoever: regarding what her early days in theater public relations and marketing taught her that she still utilizes in her current work (I know those are my words, but I don't remember ever saying them to anyone...)

     
            
    Jayne produces a monthly online newsletter, Tech4Impact, to help mission-based organizations know how to get the most out of computer and Internet technology. To subscribe, send a blank e-mail to:

            
    The Jayne Blog features regular updates about this web site, and resources and issues relating to mission-based organizations (nonprofits, non-governmental organizations/NGOs, civil society, and public sector agencies). The blog provides a way for readers to post comments as well. She also has a MySpace blog focused on volunteerism / civic engagement, in an effort to reach their users, mostly teens and people in their teens and 20s.

     
            
    Jayne has online profiles all over the place, including a profile on Yahoo (which features an audio message), a profile at LinkedIn and a profile at change.org. Consider asking everyone at your nonprofit organization, paid staff and volunteer, to complete professional profiles on these and other professionally-focused social networking sites, to show their affiliation with your organization and, potentially, drive more potential supporters to your web site. She's written her profiles at Yahoo and LinkedIn as examples of this (both paid work and volunteer contributions are in her profiles).

    Jayne also has a Nabaztag, and if you have one too, contact her and she will tell you her bunny's name (and if you don't know what a Nabaztag is, you may contact her and she will tell you).

     
            
    Jayne is also the creator of the popular web page Camping With Your Dog(s), which is visited by thousands of people each month and is the most popular resource on her web site.

     

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    Accolades to Coyote Communications

    this web site is accessible by most any computer or browser
     
    Jayne supports
    expanding the Girl Scouts
    outside of the USA
    .
     
    text bulletEven more information about the author of this Web site
    (don't you have anything else to do?)

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    The art work and material on this site was created and is copyrighted 1996-2007
    by Jayne Cravens and Coyote Communications, all rights reserved
    (unless noted otherwise, or the art is a link to another web site).