Written and originally posted by George Mills (Beebit), email@example.com, on the news.admin.net-abuse.email and news.admin.net-abuse.misc newsgroups in April 1997. Reprinted here by permission.
15.Thou shalt not steal.
16.Thou shalt not bear false witness against thy neighbour.
17.Thou shalt not covet thy neighbour's house, thou shalt not covet thy neighbour's wife, nor his manservant, nor his maidservant, nor his ox, nor his ass, nor any thing that is thy neighbour's.
31.And as ye would that men should do to you, do ye also to them likewise.
27.And he answering said, Thou shalt love the Lord thy God with all thy heart, and with all thy soul, and with all thy strength, and with all thy mind; and thy neighbour as thyself.
They steal others' resources with no thought of recompense. They bear false witness; in their epistles as they do concerning their methods. They hold not to their promises to desist, but increase the flow, without let or surcease. The spewers show neither love nor consideration for their fellow beings, and care not that they merely annoy, offend, and harass.
On the other hand one can try to base a marketing strategy which depends on the potential clientele's forbearance:
27.But I say unto you which hear, Love your enemies, do good to them which hate you,
28.Bless them that curse you, and pray for them which despitefully use you.
29.And unto him that smiteth thee on the one cheek offer also the other; and him that taketh away thy cloak forbid not to take thy coat also.
30.Give to every man that asketh of thee; and of him that taketh away thy goods ask them not again.
A Website download -- I pointed my browser to it; I want to see it. A file transfer via FTP, likewise. A Telnet, Talk, or Chat session, same thing. Email? Yes, I pay for it as well. I pay for the monster ZIP files and the pictures I get from my in-laws and, guess what? they do the same for the stuff we send. And when we decide that our phone bills are starting to look like the national debts, we'll stop. _Our_ choice.
By its definition _Unsolicited_ Bulk Email denies the receiver that choice. The senders of it make *no* effort to target it. Even when the recipients indicate a desire not to accept it, the senders pay no attention. The messages themselves are increasing in size all the time, causing expense and nuisance to many people.
The response rates are, frankly, abysmal. A well-designed Web site, a few discreet announcements in the relevant newsgroups, and a well-maintained mailing list will go a long way to reaching the public which may be interested in the products, and probably produce the same absolute number of positive responses. The indiscriminate "scatter-gun" approach not only fails to reach the desired public, but generates a lot of ill-will, only a fraction of which is expressed in the net-abuse newsgroups.
Confucius say, "Great man does what is moral, small man does only what is profitable."
See more resources re: Outreach & Engagement, With and Without Technology
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