A free resource for nonprofit organizations, NGOs, civil society organizations,
charities, schools, public sector agencies & other mission-based agencies
by Jayne Cravens
via coyotecommunications.com & coyoteboard.com (same web site)


Daily, Mandatory, Minimal Tasks for Nonprofits on Facebook & Twitter

There are a lot of nonprofits using Facebook and Twitter just to post to press releases or event announcements. And if that's how your nonprofit, NGO or government agency is using social media, then your organization is missing out on most of the benefits you could gain from such.

Facebook, Twitter, Instagram and other social media are all about engagement. Social media is NOT one-way communication; you want people and organizations to read your information, but you also want them to respond to it. And they want YOU to respond to what THEY are saying.

Let me be blunt: if your organization or program's Facebook page and Twitter account posts are pretty much just announcements of new items for sale through your organization, requests for donations, and the usual, boring press releases or event announcements, your social media activities are NOT worth following!

There are certain things that a nonprofit, NGO, government agency or other mission-based organization should be doing every day on social media to make using such worthwhile: to attract more volunteers and financial donors, to keep your current volunteers and financial donors, to attract media attention, and to ensure your organization is seen as relevant and credible by elected officials and the general public.

Note: the term "every day" used here means every week day; it excludes weekends and holidays.

I broke these must-do tasks down into the most simple, basic list as possible - these tasks take minutes, not hours, a day.

FACEBOOK

TWITTER

UNDP Ukraine Dep. Res Rep @InitaGE makes a presentation re: gender equality ---linktophoto---

Don't just post press releases and official announcements. Also post messages or photos that are informal, that show the human side of your organization. For instance: That's the minimal your organization needs to be doing on Facebook and Twitter. There is so much more you could be doing to use social media, including Twitter, to better engage with current and potential volunteers and supporters, clients, the press, partner organizations, etc., but this is the minimal. But if you want to do more than the minimal, see this resource.

Follow me on Twitter and Facebook for more advice and examples of how to use social media. Also see this blog I wrote about what nonprofits I think do a great job with Facebook.  


Other Resources (on my web site or blog):
 
  Discuss this web page, or comment on it, here.


  Quick Links 

   my home page
 
 my consulting services  &  my workshops & presentations
 
 my credentials & expertise

 Affirmation that this is web site is created & managed by a human.
 
 My book: The Last Virtual Volunteering Guidebook

 contact me   or   see my schedule
 
 Free Resources: Community Outreach, With & Without Tech

 Free Resources: On Community Engagement, Volunteering & Volunteerism

 Free Resources: Technology Tips for Non-Techies

 Free Resources: Nonprofit, NGO & other mission-based management resources

 Free Resources: Web Development, Maintenance, Marketing for non-Web designers

 Free Resources: Corporate philanthropy / social responsibility programs

 Free Resources: For people & groups that want to volunteer
 
 linking to or from my web site
 
 The Coyote Helps Foundation
 
 me on social media (follow me, like me, put me in a circle, subscribe to my newsletter)

support my workhow to support my work

To know when I have developed a new resource related to the above subjects, found a great resource by someone else, published a new blog or a new Tech4Impact email newsletter, uploaded a new video,
or to when & where I'm training or presenting, use any of the following social media apps to follow me on any of these social media platforms:

like me on Facebook      follow me on Twitter    Mastodon logo    follow me on Reddit    follow me on LinkedIn     view my YouTube videos


Disclaimer: No guarantee of accuracy or suitability is made by the poster/distributor of the materials on this web site.
This material is provided as is, with no expressed or implied warranty or liability.

See my web site's privacy policy.

Permission is granted to copy, present and/or distribute a limited amount of material from my web site without charge if the information is kept intact and without alteration, and is credited to:

Jayne Cravens & Coyote Communications,
          www.coyotebroad.com

Otherwise, please contact me for permission to reprint, present or distribute these materials (for instance, in a class or book or online event for which you intend to charge).

The art work and material on this site was created and is copyrighted 1996-2024
by Jayne Cravens, all rights reserved
(unless noted otherwise, or the art comes from a link to another web site).