A free resource for nonprofit organizations, NGOs, civil society organizations,
charities, schools, public sector agencies & other mission-based agencies
by Jayne Cravens
via coyotecommunications.com & coyoteboard.com (same web site)


Getting More Viewers for Your Organization's Online Videos
cave-drawing-like representation of a wizard making magic on a laptop computer


Videos are a great way to represent your organization's work, to show you make a difference, to promote a message or action that relates to your mission, etc. But just uploading a video to YouTube (or Vimeo, for that matter) isn't enough to attract an audience. Here are ways to get more views for a nonprofit, NGO, school, charity or government agency's videos on YouTube.

Note that many of these tasks would be great for an online volunteer to undertake, with guidance from an appropriate staff member:

Also, make a list of your videos and how many views and "likes" each has before you do the aforementioned. Then do it again a month after you do most of the aforementioned activities. Then do it again in three months. And then again in six months. That's a great way to see if the above has any impact on traffic to your YouTube channel.

Channel subscribers get notified of new uploads (when they are made public) and subscribers tend to spend more time watching a channel's videos than viewers who are not subscribed - and on YouTube and similar sites, channels and videos with higher watch time are more likely to turn up in search results and recommendations. 

Follow me on Twitter and Facebook, and read my blog, for more advice and examples related to online marketing.

Also see: Videos Your Nonprofit, NGO, Charity or Other Mission-based Organization Should Have Online.


My own YouTube channel:

Here is my YouTube channel. I hope you will subscribe to it and "like" some of the videos! Note that I have my trainings for nonprofits, NGOs, etc. first.

I also have a playlist of all of my trainings, some of which are not on my own YouTube channel.


My video-editing services:

I'm can provide basic video editing services: splicing different clips together, adding in title slides, fades between scenes, intro music, captions, etc. Great for speeches, presentations, client testimonials, volunteer testimonials and instructional videos. This is a fee-based service. More about these services and samples of my video editing work.


Other Resources (on my web site or blog):

 
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